Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site. Part 1 - WebReference.com-

Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site. Part 1 - WebReference.com-:
"First, in Chapter 1, Why Search Marketing Is Important . . . and Difficult, we examine what search marketing is all about. We look at the way search usage is exploding and why search marketing is so valuable to your organizationhow it can drive visitors to your Web site. You will be convinced that your Web site cannot ignore Web searchers any longer. But before being overcome by irrational exuberance, we also take a cold look at why some companies find search marketing so hard to do and why the larger your Web site, the tougher it is.
Building on that overview, Chapter 2, How Search Engines Work, dives into how search engines work what happens when someone is looking for a word, where the results on the screen come from, and how your Web site can show up right on that search results page. You will take a guided tour of the leading search engines and learn which ones to pay attention to. That sets the stage for Chapter 3, How Search Marketing Works, where we dig into search marketing methods. We teach you the three basic search marketing techniques, pointing out the benefits of each, so you can start thinking about which ones are most important to you. We also explain how each technique works and review which search companies you will work with for each one."